THE EFFECT OF VIRAL MARKETING OVER BRAND VALUE IN SOCIAL MEDIA

Keyphrases

• Biological Viruses 16%
• Brand Awareness 16%
• Brand Value 100%
• Buzz 16%
• Data Collection Tools 16%
• Data Regression 16%
• Descriptive Statistics 16%
• Effective Method 16%
• Linear Analysis 16%
• Marketing Messages 16%
• Marketing Scale 16%
• Marketing Strategy 33%
• Marketing Techniques 16%
• Multiple Regression 16%
• Program Package 16%
• Regression Linear 16%
• Simple Regression 16%
• Social Media 100%
• Social Media Accounts 16%
• Survey Form 16%
• Telephone 16%
• Viral Marketing 100%

Economics, Econometrics and Finance

• Brand Equity 100%
• Descriptive Statistics 16%
• Marketing Management 33%
• Viral Marketing 100%

Social Sciences

• Descriptive Statistics 50%
• Marketing Strategy 100%
• SPSS Statistics 50%