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THE EFFECTS OF E- WOM'S INSTAGRAM PRODUCT PREFERENCES AS A MARKETING COMMUNICATION
Gulsum Vezir Oguz
Hertfordshire Business School
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Dive into the research topics of 'THE EFFECTS OF E- WOM'S INSTAGRAM PRODUCT PREFERENCES AS A MARKETING COMMUNICATION'. Together they form a unique fingerprint.
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Social Sciences
Marketing Communication
100%
Product Preference
100%
Instagram
100%
SPSS Statistics
16%
Descriptive Statistics
16%
Social Media
16%
Consumer Perception
16%
Electronic Word of Mouth
16%
Keyphrases
Sample Rate
16%