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THE EFFECTS OF E- WOM'S INSTAGRAM PRODUCT PREFERENCES AS A MARKETING COMMUNICATION
Gulsum Vezir Oguz
Hertfordshire Business School
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Dive into the research topics of 'THE EFFECTS OF E- WOM'S INSTAGRAM PRODUCT PREFERENCES AS A MARKETING COMMUNICATION'. Together they form a unique fingerprint.
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Keyphrases
Marketing Communication
100%
Instagram
100%
Electronic Word-of-mouth
100%
Product Preference
100%
Kruskal-Wallis H Test
16%
Nonparametric Test
16%
Consumer Perception
16%
Kolmogorov-Smirnov Test
16%
Program Package
16%
Sampling Rate
16%
Social Media Sites
16%
Descriptive Statistics
16%
Data Collection Tools
16%
Infinite Universe
16%
Mann-Whitney U Test
16%
Survey Form
16%
Nursing and Health Professions
Nonparametric Test
100%
Kolmogorov Smirnov Test
100%
Rank Sum Test
100%
Consumer
100%
Social Sciences
Marketing Communication
100%
Product Preference
100%
Instagram
100%
Electronic Word of Mouth
16%
Consumer Perception
16%
Descriptive Statistics
16%
SPSS Statistics
16%
Computer Science
Instagram
100%
Social Medium Website
16%
Data Collection Tool
16%