The Impact of Gym Club Servicescape on Individual Behaviour: The mediating role of emotional response: Cause and health-related marketing

Ong DLT, Yap Wei Xin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationWorld Marketing Congress, Organised by the Academy of Marketing Science (AMS), 22-24 July. La defense, Paris.
Publication statusPublished - Jul 2016

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