The Impact of Gym Club Servicescape on Individual Behaviour: The mediating role of emotional response: Cause and health-related marketing

Ong DLT, Yap Wei Xin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	World Marketing Congress, Organised by the Academy of Marketing Science (AMS), 22-24 July. La defense, Paris.
Publication status	Published - Jul 2016

Cite this

@inproceedings{65427c809acb453393fb01f54a828083,

title = "The Impact of Gym Club Servicescape on Individual Behaviour: The mediating role of emotional response: Cause and health-related marketing",

author = "Ong DLT and {Wei Xin}, Yap",

year = "2016",

month = jul,

language = "English",

booktitle = "World Marketing Congress, Organised by the Academy of Marketing Science (AMS), 22-24 July. La defense, Paris.",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution