@inbook{2417f7e83bd04218a3f8b30871fe64f7,
title = "The Impact of Gym Club Servicescape on Individual Behaviour: The Mediating Role of Emotional Response",
abstract = "The Malaysia fitness industry has been growing progressively due to consumers{\textquoteright} rising pursuit of a healthy lifestyle and increasing demand for a more productive workout environment. Consumers place more emphasis on the surrounding stimuli of an environment which serves as a sensational experience to stay engaged and active. This research assesses the impact of gym club servicescape on individual behaviour and explores the mediating role of emotional response between them. Test results show that servicescape is an important marketing factor in a service environment. Although some relationships did not involve the mediating role of emotional response, each dimension ultimately affects a person{\textquoteright}s behaviour, with only the exception of socially symbolic dimension.",
keywords = "Behavioural Intention, Customer Relationship Management, Emotional Response, Purchase Intention, Social Dimension",
author = "Yap, \{Wei Xin\} and Ong, \{Derek Lai Teik\}",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-47331-4\_151",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature Switzerland",
pages = "781--785",
booktitle = "Developments in Marketing Science",
}