Original language | English |
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Title of host publication | Social Marketing Casebook |
Editors | Jeff French, Rowena Merritt, Lucy Reynolds |
Publisher | SAGE Publications |
Chapter | 19 |
Pages | 246-260 |
ISBN (Print) | 978-085702-543-2 |
Publication status | Published - 2011 |
The Importance of Evaluation: Case Study: Change4Life: Tackling obesity at a population level
David Shaw, Alison Hardy
Research output: Chapter in Book/Report/Conference proceeding › Chapter