| Original language | English |
|---|---|
| Title of host publication | Social Marketing Casebook |
| Editors | Jeff French, Rowena Merritt, Lucy Reynolds |
| Publisher | SAGE Publications |
| Chapter | 19 |
| Pages | 246-260 |
| ISBN (Print) | 978-085702-543-2 |
| Publication status | Published - 2011 |
The Importance of Evaluation: Case Study: Change4Life: Tackling obesity at a population level
David Shaw, Alison Hardy
Research output: Chapter in Book/Report/Conference proceeding › Chapter