The influence of clothing on first impressions: Rapid and positive responses to minor changes in male attire

Neil Howlett, Karen Pine, Ismail Orakcioglu, Ben Fletcher

Research output: Contribution to journalArticlepeer-review

28 Citations (Scopus)
1869 Downloads (Pure)

Abstract

Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing on the perception of a male model, in the absence of facial information with limited time exposure
Original languageEnglish
Pages (from-to)38-48
JournalJournal of Fashion Marketing and Management
Volume17
Issue number1
DOIs
Publication statusPublished - 2013

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