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The influence of culture on trust in B2B banking relationships
Roudaina Houjeir, David Brennan
Enterprise and Value Research Group
Hertfordshire Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
8
Citations (Scopus)
57
Downloads (Pure)
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Keyphrases
Banking Relationship
100%
Culture Influence
100%
Bankers
100%
Trust Relationship
33%
Cultural Origin
33%
Arab Culture
33%
Business-to-business
33%
Arab World
33%
Loyalty
16%
Arab Countries
16%
Relationship Partner
16%
Affective Trust
16%
Interview Data
16%
Client Relationships
16%
United Arab Emirates
16%
Throwing
16%
Trust Development
16%
Statistical Generalization
16%
Cognitive Trust
16%
Depth Interviews
16%
Banking
16%
Religious Beliefs
16%
Social Sciences
United Arab Emirates
100%
Arab World
66%
Arab Culture
66%
Qualitative Research
33%
Partner Relationship
33%
In-Depth Interview
33%
Religious Belief
33%
Arab States
33%