| Original language | English |
|---|---|
| Publication status | Published - Aug 2019 |
The Marketing of E‐Sports, participation and the values of the system: A Study about eSports participation: American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019
Lemuel Lim, Ong DLT
Research output: Contribution to conference › Poster › peer-review