| Original language | English |
|---|---|
| Publication status | Published - Aug 2019 |
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The Marketing of E‐Sports, participation and the values of the system: A Study about eSports participation: American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019
- Lemuel Lim
- , Ong DLT
Research output: Contribution to conference › Poster › peer-review