The PPI Mis-Selling Case: SDL and the Relevance of Marketing Theory

Ross Brennan, Sue Halliday

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Original languageEnglish
Title of host publicationMarketing Relevance
Subtitle of host publicationProceedings of the Academy of Marketing Conference
PublisherUniversity of South Wales
Publication statusPublished - 2013
EventAcademy of Marketing Conf - Cardiff, United Kingdom
Duration: 8 Jul 201312 Jul 2013


ConferenceAcademy of Marketing Conf
Country/TerritoryUnited Kingdom

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