The PPI Mis-Selling Case: SDL and the Relevance of Marketing Theory

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1060 Downloads (Pure)

Original language	English
Title of host publication	Marketing Relevance
Subtitle of host publication	Proceedings of the Academy of Marketing Conference
Publisher	University of South Wales
Publication status	Published - 2013
Event	Academy of Marketing Conf - Cardiff, United Kingdom Duration: 8 Jul 2013 → 12 Jul 2013

Access to Document

@inproceedings{18d3ec55f78446948f18c0047946c74a,

title = "The PPI Mis-Selling Case: SDL and the Relevance of Marketing Theory",

author = "Ross Brennan and Sue Halliday",

year = "2013",

language = "English",

booktitle = "Marketing Relevance",

publisher = "University of South Wales",

note = "Academy of Marketing Conf ; Conference date: 08-07-2013 Through 12-07-2013",

}