The PPI Mis-Selling Case: SDL and the Relevance of Marketing Theory

Ross Brennan, Sue Halliday

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Original language	English
Title of host publication	Marketing Relevance
Subtitle of host publication	Proceedings of the Academy of Marketing Conference
Publisher	University of South Wales
Publication status	Published - 2013
Event	Academy of Marketing Conf - Cardiff, United Kingdom Duration: 8 Jul 2013 → 12 Jul 2013

Access to Document

@inproceedings{18d3ec55f78446948f18c0047946c74a,

title = "The PPI Mis-Selling Case: SDL and the Relevance of Marketing Theory",

author = "Ross Brennan and Sue Halliday",

year = "2013",

language = "English",

booktitle = "Marketing Relevance",

publisher = "University of South Wales",

note = "Academy of Marketing Conf ; Conference date: 08-07-2013 Through 12-07-2013",

}