The Purchase Intention of Malaysian Undergraduate Students in Regards to Counterfeit Luxury Goods and Its Relationship with Materialistic and Ethical Values

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 20th International Business Information and Management Association Conference (IBIMA), Special Edition : Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth, Swiss Garden Hotel, Kuala Lumpur, Malaysia
Publication statusPublished - 2013

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