The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs

Fred Yamoah; David E. Yawson; Nana Owusu Frimpong

The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs

Fred Yamoah, David E. Yawson, Nana Owusu Frimpong

Hertfordshire Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Given the critical role of information and marketing in SME management it is surprising that little attention has been paid to the salient factors that motivates or inhibits consumer information use by agri-food SMEs. A model of organisational and informational factors affecting knowledge utilisation in Agri-food SMEs is presented and empirically tested through partial least squares analysis via SmartPLS. The results of the empirical testing of the conceptual model provide evidence to indicate that functional and technical qualities, provider-user interaction and usefulness in market environment are determinants of knowledge utilisation. The findings of this study have implications for agri-food SME management in the UK regarding their growth and competiveness in the medium and long term.

Original language	English
Title of host publication	The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs
Pages	1-6
Number of pages	6
Publication status	Published - 7 Jul 2016
Event	Academy of Marketing 2016 Conference: Radical Marketing - Newcastle Business School, Northumbria University, Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

Conference	Academy of Marketing 2016 Conference
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Keywords

Knowledge Utilisation; Organisational and informational factors ; Agri-food SMEs

Cite this

@inproceedings{58c0f0dd77fd4baf9feedee950e2cccf,

title = "The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs",

abstract = "Given the critical role of information and marketing in SME management it is surprising that little attention has been paid to the salient factors that motivates or inhibits consumer information use by agri-food SMEs. A model of organisational and informational factors affecting knowledge utilisation in Agri-food SMEs is presented and empirically tested through partial least squares analysis via SmartPLS. The results of the empirical testing of the conceptual model provide evidence to indicate that functional and technical qualities, provider-user interaction and usefulness in market environment are determinants of knowledge utilisation. The findings of this study have implications for agri-food SME management in the UK regarding their growth and competiveness in the medium and long term.",

keywords = "Knowledge Utilisation; Organisational and informational factors ; Agri-food SMEs",

author = "Fred Yamoah and Yawson, {David E.} and Frimpong, {Nana Owusu}",

note = "Fred Yamoah, David E. Yawson, and Nana Owusu Frimpong, {\textquoteleft}The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs, paper presented at the Academic of Marketing UK 2016 Conference, Radical Marketing, 4 July 2016 – 7 July 2016, Newcastle Business School, Northumbria University, Newcastle, UK.; Academy of Marketing 2016 Conference : Radical Marketing ; Conference date: 04-07-2016 Through 07-07-2016",

year = "2016",

month = jul,

day = "7",

language = "English",

pages = "1--6",

booktitle = "The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}

The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs. / Yamoah, Fred; Yawson, David E.; Frimpong, Nana Owusu.
The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs. 2016. p. 1-6 Stream 4 SMEs CCE1 – 012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs

AU - Yamoah, Fred

AU - Yawson, David E.

AU - Frimpong, Nana Owusu

N1 - Fred Yamoah, David E. Yawson, and Nana Owusu Frimpong, ‘The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs, paper presented at the Academic of Marketing UK 2016 Conference, Radical Marketing, 4 July 2016 – 7 July 2016, Newcastle Business School, Northumbria University, Newcastle, UK.

PY - 2016/7/7

Y1 - 2016/7/7

N2 - Given the critical role of information and marketing in SME management it is surprising that little attention has been paid to the salient factors that motivates or inhibits consumer information use by agri-food SMEs. A model of organisational and informational factors affecting knowledge utilisation in Agri-food SMEs is presented and empirically tested through partial least squares analysis via SmartPLS. The results of the empirical testing of the conceptual model provide evidence to indicate that functional and technical qualities, provider-user interaction and usefulness in market environment are determinants of knowledge utilisation. The findings of this study have implications for agri-food SME management in the UK regarding their growth and competiveness in the medium and long term.

AB - Given the critical role of information and marketing in SME management it is surprising that little attention has been paid to the salient factors that motivates or inhibits consumer information use by agri-food SMEs. A model of organisational and informational factors affecting knowledge utilisation in Agri-food SMEs is presented and empirically tested through partial least squares analysis via SmartPLS. The results of the empirical testing of the conceptual model provide evidence to indicate that functional and technical qualities, provider-user interaction and usefulness in market environment are determinants of knowledge utilisation. The findings of this study have implications for agri-food SME management in the UK regarding their growth and competiveness in the medium and long term.

KW - Knowledge Utilisation; Organisational and informational factors ; Agri-food SMEs

M3 - Conference contribution

SP - 1

EP - 6

BT - The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs

T2 - Academy of Marketing 2016 Conference

Y2 - 4 July 2016 through 7 July 2016

ER -

The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs

Abstract

Conference

Keywords

Fingerprint

Cite this