Original language | English |
---|---|
Title of host publication | Entrepreneurial Marketing: A Global Perspective |
Editors | Zubin Sethna, Rosalind Jones, Paul Harrigan |
Place of Publication | Bingley |
Publisher | Emerald Publishing |
Pages | 269-284 |
Edition | 1st |
ISBN (Print) | 978-1-78190-786-3, 1781907862 |
Publication status | Published - 2013 |
The Soloist in Entrepreneurial Marketing
Peter Fraser
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review