| Original language | English |
|---|---|
| Title of host publication | Entrepreneurial Marketing: A Global Perspective |
| Editors | Zubin Sethna, Rosalind Jones, Paul Harrigan |
| Place of Publication | Bingley |
| Publisher | Emerald Publishing |
| Pages | 269-284 |
| Edition | 1st |
| ISBN (Print) | 978-1-78190-786-3, 1781907862 |
| Publication status | Published - 2013 |
The Soloist in Entrepreneurial Marketing
Peter Fraser
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review