The special challenges of marketing the arts festival

Linda Wilks

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

1 Citation (Scopus)
Original languageEnglish
Title of host publicationThe Routledge Companion to Arts Marketing
EditorsDaragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner
Place of PublicationAbingdon
ISBN (Electronic)978-0-203-74881-7
ISBN (Print)978-0415783507
Publication statusPublished - 28 Nov 2013

Cite this