The special challenges of marketing the arts festival

Linda Wilks

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

1 Citation (Scopus)

Original language	English
Title of host publication	The Routledge Companion to Arts Marketing
Editors	Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner
Place of Publication	Abingdon
Publisher	Routledge
Pages	334-343
ISBN (Electronic)	978-0-203-74881-7
ISBN (Print)	978-0415783507
Publication status	Published - 28 Nov 2013

Cite this

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title = "The special challenges of marketing the arts festival",

author = "Linda Wilks",

note = "Publication date in book is 2014",

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isbn = "978-0415783507",

pages = "334--343",

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booktitle = "The Routledge Companion to Arts Marketing",

publisher = "Routledge",

address = "United Kingdom",

}

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M3 - Chapter (peer-reviewed)

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BT - The Routledge Companion to Arts Marketing

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