The special challenges of marketing the arts festival

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

3 Citations (Scopus)

Original language	English
Title of host publication	The Routledge Companion to Arts Marketing
Editors	Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner
Place of Publication	Abingdon
Publisher	Routledge
Pages	334-343
ISBN (Electronic)	978-0-203-74881-7
ISBN (Print)	978-0415783507
Publication status	Published - 28 Nov 2013

Cite this

@inbook{1344e7fc0af14e8ea00f389cde1f2eda,

title = "The special challenges of marketing the arts festival",

author = "Linda Wilks",

note = "Publication date in book is 2014",

year = "2013",

month = nov,

day = "28",

language = "English",

isbn = "978-0415783507",

pages = "334--343",

editor = "Daragh O'Reilly and Ruth Rentschler and Kirchner, \{Theresa A.\}",

booktitle = "The Routledge Companion to Arts Marketing",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - The special challenges of marketing the arts festival

AU - Wilks, Linda

N1 - Publication date in book is 2014

PY - 2013/11/28

Y1 - 2013/11/28

M3 - Chapter (peer-reviewed)

SN - 978-0415783507

SP - 334

EP - 343

BT - The Routledge Companion to Arts Marketing

A2 - O'Reilly, Daragh

A2 - Rentschler, Ruth

A2 - Kirchner, Theresa A.

PB - Routledge

CY - Abingdon

ER -