The trouble with brands ...

Research output: Contribution to journal › Editorial › peer-review

Abstract

editorial

Original language	English
Journal	Journal of Product and Brand Management
Volume	24
Issue number	1
DOIs	https://doi.org/10.1108/JPBM-01-2015-0788
Publication status	Published - 2015

@article{6af3a0c96a264d8ca8f2958b99cb9b2e,

title = "The trouble with brands ...",

abstract = "editorial",

author = "Sue Halliday and Ross Brennan",

year = "2015",

doi = "10.1108/JPBM-01-2015-0788",

language = "English",

volume = "24",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "1",

}