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The Use of Market Research in the US and European Film Industries
F. Kerrigan
Hertfordshire Business School
Research output
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Working paper
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Keyphrases
Market Research
100%
European Film Industry
100%
US Film Industry
100%
Marketing Research
50%
Pre-production
50%
Industry-based
50%
Production Cycle
50%
Production-distribution
50%
Advertising Campaign
50%
Film Industry
50%
Research Use
50%
Market Performance
50%
Historical Analysis
50%
Publicity Campaign
50%
Members of the Public
50%
Arts and Humanities
Film Industry
100%
Market Research
100%
United States of America
100%
Atlantic
33%
Publicity
33%
Historical Analysis
33%
Advertising Campaign
33%
Social Sciences
United States of America
100%
Market Research
100%
Historical Research
50%
Marketing Research
50%
Market Performance
50%
Advertising Campaign
50%
Economics, Econometrics and Finance
Industry
100%
Historical Analysis
33%
Market Performance
33%
Agricultural and Biological Sciences
Europeans
100%