The Value of Pharmaceutical Innovation: Concepts and Assessment: The Critical Path to Innovation

Mir-Saeed Shayegan Salek, P. Kamudoni

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The reality of low productivity of current pharmaceutical research in terms of new molecules and rising cost of development begs a fresh approach to creativity. This is coupled with major trust issues as a perceived lack of transparency which has eroded confidence in both pharmaceutical companies and the public institutions that regulate them.
Original languageEnglish
Title of host publicationValue Creation in the Pharmaceutical Industry
EditorsAlexander Schuhmacher, Markus Hinder, Oliver Gassmann
Place of Publication Weinheim
PublisherWiley-VCH Verlag
Chapter3
Pages44-59
Number of pages16
ISBN (Electronic)9783527693405
ISBN (Print)9783527339136
DOIs
Publication statusPublished - 15 Jan 2016

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