Abstract
The reality of low productivity of current pharmaceutical research in terms of new molecules and rising cost of development begs a fresh approach to creativity. This is coupled with major trust issues as a perceived lack of transparency which has eroded confidence in both pharmaceutical companies and the public institutions that regulate them.
Original language | English |
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Title of host publication | Value Creation in the Pharmaceutical Industry |
Editors | Alexander Schuhmacher, Markus Hinder, Oliver Gassmann |
Place of Publication | Weinheim |
Publisher | Wiley-VCH Verlag |
Chapter | 3 |
Pages | 44-59 |
Number of pages | 16 |
ISBN (Electronic) | 9783527693405 |
ISBN (Print) | 9783527339136 |
DOIs | |
Publication status | Published - 15 Jan 2016 |