Abstract
The reality of low productivity of current pharmaceutical research in terms of new molecules and rising cost of development begs a fresh approach to creativity. This is coupled with major trust issues as a perceived lack of transparency which has eroded confidence in both pharmaceutical companies and the public institutions that regulate them.
| Original language | English |
|---|---|
| Title of host publication | Value Creation in the Pharmaceutical Industry |
| Editors | Alexander Schuhmacher, Markus Hinder, Oliver Gassmann |
| Place of Publication | Weinheim |
| Publisher | Wiley-VCH Verlag |
| Chapter | 3 |
| Pages | 44-59 |
| Number of pages | 16 |
| ISBN (Electronic) | 9783527693405 |
| ISBN (Print) | 9783527339136 |
| DOIs | |
| Publication status | Published - 15 Jan 2016 |