Thoughts on suppression

For over two decades researchers have shown that there are unexpected consequences when an individual actively tries to avoid certain thoughts. First, you will start thinking about the thought you are trying to avoid more. Second, if the thought is about a behaviour, you increase the likelihood of engaging in that behaviour. In short, avoidance makes you less able to control what you think and what you do. Further research is necessary to explore why thought avoidance is such a prolific self-control strategy when all available evidence points to its counterintuitive consequences.