Ticking the right boxes: A critical examination of the perceptions and attitudes towards the black, Asian and minority ethnic (BAME) acronym in the UK

The Black Lives Matter movement and coronavirus pandemic have raised awareness of society's categorisation of non-white people and institutional language used. We add to contemporary debate on the BAME acronym (Black, Asian and minority ethnic) by providing a critical examination of the perceptions and attitudes towards it in the UK. Drawing on in-depth interviews with women from these communities who were working in the hyper-masculinised and white-dominated sporting industry, we privilege the voices of those who traditionally have been omitted. Adopting a Critical Race Theory approach and an intersectional lens three overarching themes were identified: rejection and indifference towards the BAME acronym; filling in the form – inadequacies of the system; and, making up the quota – perpetuating (work-related) insecurity(ies). The findings provide analytical insight into institutional language and highlight the potential for the BAME acronym to cause distress and alienation while preserving the concept of Whiteness.