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To buy of to Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia
Ong DLT
Hertfordshire Business School
The Business and Digital Research Group
Sustainability Research Group
Research output
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Contribution to journal
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Article
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peer-review
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Dive into the research topics of 'To buy of to Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia'. Together they form a unique fingerprint.
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Social Sciences
Malaysia
100%
Social Influence
100%
Fashion Industry
100%
Consumer Attitude
50%
Perceived Risk
50%
Consumer Affect
50%
Keyphrases
Counterfeit Fashion
100%
Brand Manufacturer
16%