Tourism in Wartime Britain 1914–18: Adaptation, Innovation and the Role of Thomas Cook & Sons

Stephen J. Page, Alastair Durie

Research output: Chapter in Book/Report/Conference proceedingChapter


After reading this chapter you should be able to: Understand the role of crisis in the business environment and how one large entrepreneurial and international company, Thomas Cook & Sons Ltd, responded to a major crisis – the First World War; Outline the challenges posed by operating in a wartime setting, where travel is not able to operate in a free market setting and with government intervention a dominant feature to meet national wartime efficiency objectives; Explain the types of evidence and research methods used by business historians and historians of tourism to reconstruct the way in which entrepreneurial businesses adapted and operated in wartime conditions; Appreciate the problems of having partial and incomplete evidence in reconstructing tourism patterns and activities; Illustrate how to use specific sources of historical data, such as newspapers, to challenge conventional interpretations of how tourism was impacted by war.

Original languageEnglish
Title of host publicationTourism and Entrepreneurship
Subtitle of host publicationInternational Perspectives
PublisherTaylor & Francis Group
Number of pages40
ISBN (Electronic)9781136434068
ISBN (Print)9780750686358
Publication statusPublished - 1 Jan 2017
Externally publishedYes


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