Towards an Italian Marketing History

Jonathan Morris

doi:10.1108/JHRM-12-2014-0036

Towards an Italian Marketing History

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	2
Number of pages	6
Journal	Journal of Historical Research in Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1108/JHRM-12-2014-0036
Publication status	Published - 2015

Keywords

Italy; marketing; history

Access to Document

10.1108/JHRM-12-2014-0036

Cite this

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title = "Towards an Italian Marketing History",

keywords = "Italy; marketing; history",

author = "Jonathan Morris",

note = "Jonathan Morris, 'Introduction: towards an Italian marketing history', Editorial to Special Issue, Journal of Historical Research in Marketing, Vol. 7 (1), 2015, doi: https://doi.org/10.1108/JHRM-12-2014-0036, Emerald Group Publishing Ltd.",

year = "2015",

doi = "10.1108/JHRM-12-2014-0036",

language = "English",

volume = "7",

pages = "2",

journal = "Journal of Historical Research in Marketing",

publisher = "Emerald Publishing",

number = "1",

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AU - Morris, Jonathan

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PY - 2015

Y1 - 2015

KW - Italy; marketing; history

U2 - 10.1108/JHRM-12-2014-0036

DO - 10.1108/JHRM-12-2014-0036

M3 - Editorial

VL - 7

SP - 2

JO - Journal of Historical Research in Marketing

JF - Journal of Historical Research in Marketing

IS - 1

ER -