Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance

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Cite this

@article{78a733d5675846d8b093bb1f137dff27,

title = "Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance",

author = "Malcolm Stewart and Stan Paliwoda and Ying Wu",

year = "2020",

month = mar,

day = "1",

language = "English",

journal = "Journal of Advertising",

publisher = "Routledge",

}