TV's Betty Goes Global: From Telenovela to International Brand

Kim Akass (Editor), Janet McCabe (Editor)

Research output: Book/ReportBook


Premiering in 2006, Ugly Betty, the award-winning US hit show about unglamorous Betty Suarez is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. This book asks what the Yo soy Betty, la few/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made - officially and unofficially - for different national contexts. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la few, Fernando Gaitan.
Original languageEnglish
PublisherI.B. Tauris
Number of pages272
ISBN (Print)978-1-78076-267-8, 1780762674
Publication statusPublished - 1 Oct 2012

Publication series

NameReading Contemporary Television Series
PublisherI.B. Tauris


  • Telenovela
  • Franchise
  • Format


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