@book{4c09c0e3368d418db0d1fa9223953e48,
title = "TV's Betty Goes Global: From Telenovela to International Brand",
abstract = "Premiering in 2006, Ugly Betty, the award-winning US hit show about unglamorous Betty Suarez is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. This book asks what the Yo soy Betty, la few/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made - officially and unofficially - for different national contexts. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la few, Fernando Gaitan.",
keywords = "Telenovela, Franchise, Format",
editor = "Kim Akass and Janet McCabe",
note = "This collection will have international impact as the contributors come from as far afield as Israel, Czech, Italy, India, US, Greece, Germany, China, Netherlands,Spain, Turkey, Russia and Colombia.",
year = "2012",
month = oct,
day = "1",
language = "English",
isbn = "978-1-78076-267-8",
series = "Reading Contemporary Television Series",
publisher = "I.B. Tauris",
address = "United Kingdom",
}