Understanding the diffusion of Interactive Artificial Intelligence (AI): The role of media, fashion and technology

Ying Wu, Fahima Rubayet Alam, Malcolm Stewart

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Interactive Marketing
Publication status	In preparation - 1 Mar 2023

Cite this

@article{605917f77a744f9ca76fe59b5c937986,

title = "Understanding the diffusion of Interactive Artificial Intelligence (AI): The role of media, fashion and technology",

author = "Ying Wu and Alam, {Fahima Rubayet} and Malcolm Stewart",

year = "2023",

month = mar,

day = "1",

language = "English",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Elsevier",

}