Unique Sales Proposition: A Sustainable Development Model for the Golf Tourism Product

In Greece the topic of sustainable development has become extremely important due to the country's unique and fragile geomorphological landscape. When one is making a business proposal for "green" investment, in starting-up a golf court, the overall cost of the investment should be seriously taken into account. A major concern is that such a projectshould not put any pressure on the surrounding environment and theecological conscience of the tourist golf player. On the basis of a potential investment for such an eco-project, that will be compliant with the sustainability and growth of its surrounding environment, we propose a new model of sustainable development with a particular focus on golf courts. It is a combination that is based on the following two systemic parameters: a. the principles of sustainable development as described in Agenda 21, and b. the sustainable management and development model as it has been developed by the Golf Environmental Organization (G.E.O.); both will lead to a unique sales proposition.The research question that this paper will focus upon is whether this model can play a significant role in the investment decision-making process of setting up a sports tourism enterprise where its sole "product" will be golf. Regarding the factors that contribute to its sustainability we investigate them under the aspects of the tourism carrying capacity model where they are analysed based on its stages.