Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB)

Mochammad Riyadh  Rizky Adam; Oyyappan  Duraipandi; Ong DLT

doi:10.35609/gcbssproceeding.2025.1(20)

Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB)

Mochammad Riyadh Rizky Adam
, Oyyappan Duraipandi
, Ong DLT

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Mental health problems have become more widespread in modern society, with urbanization,economic difficulties, and the post-pandemic environment intensifying worldwide mental healthcrises (World Health Organization, 2022a). The increasing prevalence of mental health issuesand the growing integration of digital technologies into daily life have opened up newopportunities for both social and enterprise sectors. Digital mental health services (DMHS)appear to be on the rise among the numerous medical care services currently provided online(Grech, 2018; Kraemer, 2017). Digital mental health interventions have emerged as a scalableand accessible solution to address the lack of resources, uneven access, and discomfort withtraditional mental health care (World Health Organization, 2022b; Carolan et al., 2017; Fairburn& Patel, 2017; Kanuri et al., 2020; Schueller et al., 2019). Nevertheless, the adoption rate ofDMHS is inconsistent across populations, as a result of a multifaceted interplay of technological,social, and psychological factors. Understanding what factors drive consumer intention topurchase DMHS can provide very valuable insights for improving adoption rates.

Original language	English
Title of host publication	Global Conference on Business and Social Sciences Proceedings
Publisher	Global Academy of Training and Research (GATR) Enterprise
Number of pages	1
Volume	17
Edition	1
DOIs	https://doi.org/10.35609/gcbssproceeding.2025.1(20)
Publication status	Published - 9 Aug 2025

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Rizky Adam, M. R., Duraipandi, O., & DLT, O. (2025). Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB). In Global Conference on Business and Social Sciences Proceedings (1 ed., Vol. 17). Global Academy of Training and Research (GATR) Enterprise. https://doi.org/10.35609/gcbssproceeding.2025.1(20)

Rizky Adam, Mochammad Riyadh ; Duraipandi, Oyyappan ; DLT, Ong. / Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB). Global Conference on Business and Social Sciences Proceedings. Vol. 17 1. ed. Global Academy of Training and Research (GATR) Enterprise, 2025.

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abstract = "Mental health problems have become more widespread in modern society, with urbanization,economic difficulties, and the post-pandemic environment intensifying worldwide mental healthcrises (World Health Organization, 2022a). The increasing prevalence of mental health issuesand the growing integration of digital technologies into daily life have opened up newopportunities for both social and enterprise sectors. Digital mental health services (DMHS)appear to be on the rise among the numerous medical care services currently provided online(Grech, 2018; Kraemer, 2017). Digital mental health interventions have emerged as a scalableand accessible solution to address the lack of resources, uneven access, and discomfort withtraditional mental health care (World Health Organization, 2022b; Carolan et al., 2017; Fairburn\& Patel, 2017; Kanuri et al., 2020; Schueller et al., 2019). Nevertheless, the adoption rate ofDMHS is inconsistent across populations, as a result of a multifaceted interplay of technological,social, and psychological factors. Understanding what factors drive consumer intention topurchase DMHS can provide very valuable insights for improving adoption rates.",

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Rizky Adam, MR, Duraipandi, O & DLT, O 2025, Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB). in Global Conference on Business and Social Sciences Proceedings. 1 edn, vol. 17, Global Academy of Training and Research (GATR) Enterprise. https://doi.org/10.35609/gcbssproceeding.2025.1(20)

Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB). / Rizky Adam, Mochammad Riyadh ; Duraipandi, Oyyappan ; DLT, Ong.
Global Conference on Business and Social Sciences Proceedings. Vol. 17 1. ed. Global Academy of Training and Research (GATR) Enterprise, 2025.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Rizky Adam MR, Duraipandi O, DLT O. Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB). In Global Conference on Business and Social Sciences Proceedings. 1 ed. Vol. 17. Global Academy of Training and Research (GATR) Enterprise. 2025 doi: 10.35609/gcbssproceeding.2025.1(20)