Abstract
Purpose of the Study: The objective of this study was to evaluate the effectiveness of utilising artificial intelligence (AI) technology to examine the educational impact of short-duration instructional video. With a focus on raising CPR awareness and increasing bystander CPR, the study also aimed to provide insights into viewers' emotional engagement with CPR video campaigns.
Materials and Methods: This study selected four commonly viewed videos featured in public CPR campaigns. 1277 participants watched the videos using their personal devices' cameras while the AI platform captured and analysed their emotional engagement. A simple questionnaire was used to elicit additional information pertinent to the aims of the study.
Results: Data analysis indicated that AI successfully captured and analysed viewers emotions during video engagement. All four videos generated strong emotional responses that maintained viewers' attention. All four videos raised awareness of CPR and increased their intention to perform bystander CPR.
Conclusions: This study successfully highlighted the potential of using AI technology to understand the emotional impact of public CPR video campaigns. The findings offer important insights for the improvement in design and content of future CPR videos, ultimately contributing to enhancing CPR awareness and encouraging a more effective response in bystander CPR.
Materials and Methods: This study selected four commonly viewed videos featured in public CPR campaigns. 1277 participants watched the videos using their personal devices' cameras while the AI platform captured and analysed their emotional engagement. A simple questionnaire was used to elicit additional information pertinent to the aims of the study.
Results: Data analysis indicated that AI successfully captured and analysed viewers emotions during video engagement. All four videos generated strong emotional responses that maintained viewers' attention. All four videos raised awareness of CPR and increased their intention to perform bystander CPR.
Conclusions: This study successfully highlighted the potential of using AI technology to understand the emotional impact of public CPR video campaigns. The findings offer important insights for the improvement in design and content of future CPR videos, ultimately contributing to enhancing CPR awareness and encouraging a more effective response in bystander CPR.
| Original language | English |
|---|---|
| Number of pages | 14 |
| Journal | Resuscitation Plus |
| Publication status | Submitted - 21 Mar 2024 |
Keywords
- Artificial Intelligence, Cardiopulmonary resuscitation, e-learning