Using multi dimensional scaling to analyse software engineers' de-motivators for SPI

Nathan Baddoo, Tracy Hall, Ciaran O'Keeffe

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


We present analysis of factors that de-motivate software practitioners from supporting software process improvement (SPI) initiatives, using a multidimensional scaling (MDS) technique. Our findings are based on an empirical study involving nearly 200 software practitioners from 13 UK companies. Our aim is to provide managers with a better understanding of the obstacles that prevent practitioners from supporting SPI. This insight should help SPI managers establish more effective SPI implementation strategies. In this article we re-introduce the use of MDS techniques in SPI research. MDS is a social science data analysis technique designed to generate a rich visual understanding of human issues. By using MDS we found evidence to suggest distinct clusters of de-motivators exist for different staff groups.

Original languageEnglish
Pages (from-to)511-522
Number of pages12
JournalSoftware Process: Improvement and Practice
Issue number6
Publication statusPublished - 30 Jul 2007


  • De-motivators
  • MDS
  • Practitioner
  • Software process improvement
  • SSA


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