Using Social Media in Business-to-Business Marketing

Ross Brennan, Robin Croft

Research output: Contribution to journalArticle

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Abstract

Twitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing specialists, now question how these social media have made an impact on business-to-business marketing and what distinguishes its approaches from standard business-to-customer strategies
Original languageEnglish
Pages (from-to)n/a
JournalThe European Financial Review
Publication statusPublished - 20 Aug 2013

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