Using Social Media in Business-to-Business Marketing

Ross Brennan; Robin Croft

Using Social Media in Business-to-Business Marketing

Ross Brennan, Robin Croft

Hertfordshire Business School

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Abstract

Twitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing specialists, now question how these social media have made an impact on business-to-business marketing and what distinguishes its approaches from standard business-to-customer strategies

Original language	English
Pages (from-to)	n/a
Journal	The European Financial Review
Publication status	Published - 20 Aug 2013

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EFR article May 2013
© EBR Media Ltd, 2012. The definitive, and edited version of this article is published in The European Financial Review, August/September issue, 2013, www.europeanfinancialreview.com
Submitted manuscript, 376 KB

http://www.europeanfinancialreview.com/?p=7120

Cite this

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Using Social Media in Business-to-Business Marketing

Abstract

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