Value dimensions of digital applications and services: the example of voice assistants

Uwe Riss, Michael Ziegler, Lindsay Smith

Research output: Contribution to journalArticlepeer-review

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Abstract

This paper provides a joint perspective of activity theory (AT) and
service-dominant logic (SDL) to understand the role of customer activity,
which has largely remained unexplored in investigating service ecosystems.
The research question is how user activities, as described in AT, can
be integrated into the theoretical framework for service systems provided
by SDL to explain users’ specific value creation in digital applications.
We use value creation to synthesise AT and SDL, integrating the focus
of AT on human activities and the service perspective of SDL. This
synthesised theory reveals dimensions of customer value: dematerialisation,
objectification, institutionalisation, modularisation and platformisation. These
dimensions are applied to voice assistants, as an example of a smart
application with significant user interaction. Hereby, the paper contributes to
research on customer experience of digital applications. It shows how the
service dimensions add value to digital applications and supports systematic
design of smart service systems.
Original languageEnglish
Article number2
Pages (from-to)319-343
Number of pages24
JournalInternational Journal of Web Engineering and Technology
Volume18
Issue number4
Early online date19 Jan 2323
DOIs
Publication statusAccepted/In press - 29 Aug 2023

Keywords

  • service-dominant logic; SDL; activity theory; value creation theory; digital technologies; digital applications; digital services; voice assistants; conceptual paper; theory synthesis

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