| Original language | English |
|---|---|
| Title of host publication | Proceedings of the IMP Conference |
| Publisher | University of Strathclyde |
| Publication status | Published - Sept 2011 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
We Have the Technology: An Exploratory Study of B2B Social Media Branding
- Ross Brennan
- , Robin Croft
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution