Abstract
Purpose – This paper explores how PSS may create value in consumer markets in urban environment and how consumers value PSS beyond a narrow focus on functionality.
Design/ methodology/approach – Within a case study of a use orientated PSS based on baby products, we conducted ten ethnographic interviews of current users of the scheme.
Findings – Our data gives evidence that some of these products are important possessions for consumers’ identity construction. In contrast with highly visible products such as push-chairs, however, baby cots and car seats are seen by consumers from a more utilitarian perspective.
Practical implications – The design of a PSS provision around products which are highly symbolic is problematic because of a need to fully understand the complex symbolism and hedonic value consumers attribute to these products.
Originality /value – We fill a gap in PSS research by adopting a constructivist perspective to explore the multidimensional value consumers co-create around a baby products PSS.
Design/ methodology/approach – Within a case study of a use orientated PSS based on baby products, we conducted ten ethnographic interviews of current users of the scheme.
Findings – Our data gives evidence that some of these products are important possessions for consumers’ identity construction. In contrast with highly visible products such as push-chairs, however, baby cots and car seats are seen by consumers from a more utilitarian perspective.
Practical implications – The design of a PSS provision around products which are highly symbolic is problematic because of a need to fully understand the complex symbolism and hedonic value consumers attribute to these products.
Originality /value – We fill a gap in PSS research by adopting a constructivist perspective to explore the multidimensional value consumers co-create around a baby products PSS.
Original language | English |
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Number of pages | 10 |
Publication status | Published - 4 Nov 2014 |
Event | Sustainable Innovation 2014 - 19th Int Conf - Copenhagen, Denmark Duration: 3 Nov 2014 → 4 Nov 2014 |
Conference
Conference | Sustainable Innovation 2014 - 19th Int Conf |
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Country/Territory | Denmark |
City | Copenhagen |
Period | 3/11/14 → 4/11/14 |
Keywords
- Case Study
- Ethnography
- Hedonic Value
- Integration
- PSS
- Symbolic Value
- Value