TY - JOUR
T1 - When do franchisors select entrepreneurial franchisees?
T2 - An organizational perspective
AU - Watson, Anna
AU - Dada, O.
AU - Grunhagen, Marko
AU - Wollan, Melody
N1 - © 2016 The Authors. Published by Elsevier Inc.
This is an Open Access article made available under the Creative Commons Atribution 4.0 International License (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/.
Open Access funded by Economic and Social Research Council.
PY - 2016/12/1
Y1 - 2016/12/1
N2 - In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specifically franchisees that have the potential for entrepreneurial behavior. A mail questionnaire survey was utilized to collect data from a sample of franchisors in the UK. The results revealed that the systems that select entrepreneurial franchisees are those that have entrepreneurial values as part of their organizational identity, as reflected in the institutionalized support given by the franchisor for entrepreneurial activities. Additionally, we found that the performance of the franchise system is positively affected where the franchisor seeks to select franchisees whose entrepreneurial values are congruent with those of the system
AB - In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specifically franchisees that have the potential for entrepreneurial behavior. A mail questionnaire survey was utilized to collect data from a sample of franchisors in the UK. The results revealed that the systems that select entrepreneurial franchisees are those that have entrepreneurial values as part of their organizational identity, as reflected in the institutionalized support given by the franchisor for entrepreneurial activities. Additionally, we found that the performance of the franchise system is positively affected where the franchisor seeks to select franchisees whose entrepreneurial values are congruent with those of the system
KW - Entrepreneurial franchisee selection
KW - organizational identity
KW - Franchisor support
KW - Franchise system performance
U2 - 10.1016/j.jbusres.2016.05.006
DO - 10.1016/j.jbusres.2016.05.006
M3 - Article
SN - 0148-2963
VL - 69
SP - 5934
EP - 5945
JO - Journal of Business Research
JF - Journal of Business Research
IS - 12
ER -