Yaratıcı Düşüncenin Kişisel Satış Üzerine Etkisi: Perakende Giyim Sektöründe Bir Uygulama

Gulsum  Vezir Oguz

doi:10.15869/itobiad.307292

Yaratıcı Düşüncenin Kişisel Satış Üzerine Etkisi: Perakende Giyim Sektöründe Bir Uygulama

Translated title of the contribution: The Impact of Creative Thinking on Personal Selling: A Practice in the Retail Clothing Sector

Gulsum Vezir Oguz

Hertfordshire Business School

Research output: Contribution to journal › Article › peer-review

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Abstract

The aim of this study is to investigate the impact of the creative strategy on sales performance in the personal selling process in the retail clothing sector. The research model is the descriptive survey model. The population of research is comprised of staff working in retail on male-female clothing stores in Istanbul. Research sample consists of 400 employees. A questionnaire form was used as data collection tool in the research. The questionnaire consists of five questions with demographic information, the "Creativity Scale" and the "Sales Performance Scale". The data was analyzed in the SPSS 16 packet program. While analyzing data, descriptive statistics, t-test, ANOVA and correlation analysis were used. As a result of research, it was determined that personal creativity and organizational creativity have an impact on sales performance.

Translated title of the contribution	The Impact of Creative Thinking on Personal Selling: A Practice in the Retail Clothing Sector
Original language	Other
Pages (from-to)	1247-1259
Number of pages	13
Journal	Journal of Humanities and Social Sciences Research (ITOBIAD)
Volume	6
Issue number	2
DOIs	https://doi.org/10.15869/itobiad.307292
Publication status	Published - 21 Jun 2017

Keywords

Creativity, Creative Thinking, Personal Selling, Sales Performance, Retail Clothing Sector.

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10.15869/itobiad.307292Licence: CC BY-NC

Final_Version
© The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC), https://creativecommons.org/licenses/by-nc/4.0/
Final published version, 805 KBLicence: CC BY-NC

Cite this

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title = "Yaratıcı D{\"u}{\c s}{\"u}ncenin Ki{\c s}isel Satı{\c s} {\"U}zerine Etkisi: Perakende Giyim Sekt{\"o}r{\"u}nde Bir Uygulama",

abstract = "The aim of this study is to investigate the impact of the creative strategy on sales performance in the personal selling process in the retail clothing sector. The research model is the descriptive survey model. The population of research is comprised of staff working in retail on male-female clothing stores in Istanbul. Research sample consists of 400 employees. A questionnaire form was used as data collection tool in the research. The questionnaire consists of five questions with demographic information, the {"}Creativity Scale{"} and the {"}Sales Performance Scale{"}. The data was analyzed in the SPSS 16 packet program. While analyzing data, descriptive statistics, t-test, ANOVA and correlation analysis were used. As a result of research, it was determined that personal creativity and organizational creativity have an impact on sales performance.",

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year = "2017",

month = jun,

day = "21",

doi = "10.15869/itobiad.307292",

language = "Other",

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Yaratıcı Düşüncenin Kişisel Satış Üzerine Etkisi: Perakende Giyim Sektöründe Bir Uygulama

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Keywords

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