Original language | English |
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Title of host publication | International Business Strategy |
Subtitle of host publication | case studies |
Editors | Sona Ferencikova |
Place of Publication | Bratislava |
Publisher | Ekonom |
Publication status | Published - 2008 |
ZARA- case study
Martina Fifekova
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)