University of Hertfordshire

• Entry in progress

  A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals

  Stewart, M., Paliwoda, S. & Wu, Y., 2 Feb 2020, (Submitted) In: Journal of Interactive Marketing.

  Research output: Contribution to journal › Article › peer-review

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