University of Hertfordshire

Journal of Interactive Marketing

ISSNs: 1094-9968

Additional searchable ISSN (Electronic): 1520-6653

Elsevier Ltd

Scopus rating (2019): CiteScore 9.5 SJR 3.289 SNIP 2.683

Journal

View graph of relations

Publications

(1)

Entry in progress
A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals
Stewart, M., Paliwoda, S. & Wu, Y., 2 Feb 2020, (Submitted) In : Journal of Interactive Marketing.
Research output: Contribution to journal › Article

ID: 13305207

© University of Hertfordshire