University of Hertfordshire

Journal of Interactive Marketing

ISSNs: 1094-9968

Additional searchable ISSN (Electronic): 1520-6653

Elsevier Ltd

Scopus rating (2020): CiteScore 11.4 SJR 2.605 SNIP 2.88

Journal

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Publications

(1)

Entry in progress
A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals
Stewart, M., Paliwoda, S. & Wu, Y., 2 Feb 2020, (Submitted) In: Journal of Interactive Marketing.
Research output: Contribution to journal › Article › peer-review

ID: 13305207

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