University of Hertfordshire

Journal of Product and Brand Management

ISSNs: 1061-0421

Emerald Group Publishing Ltd.

Scopus rating (2021): CiteScore 6.2 SJR 0.999 SNIP 1.295

Journal

  1. 2020
  2. Mega-events brand meaning co-creation: the Olympic case

    Tjandra, N., Rihova, I., Snell, S., den Hertog, C. & Theodoraki, E., 25 Sep 2020, (E-pub ahead of print) In: Journal of Product and Brand Management. 16 p.

    Research output: Contribution to journalArticlepeer-review

  3. 2015
  4. Does size matter? An exploration of the role of body size on brand image perceptions

    Watson, A., Lecki, N. & Lebcir, M., 18 May 2015, In: Journal of Product and Brand Management. 24, 3, p. 252-262 11 p.

    Research output: Contribution to journalArticlepeer-review

  5. The trouble with brands ...

    Halliday, S. (Guest ed.) & Brennan, R. (Guest ed.), 2015, In: Journal of Product and Brand Management. 24, 1

    Research output: Contribution to journalEditorialpeer-review

  6. 2008
  7. Investigating antecedents and consequences of brand identification

    Kuenzel, S. K. & Halliday, S., 2008, In: Journal of Product and Brand Management. 17, 5, p. 293-304 12 p.

    Research output: Contribution to journalArticlepeer-review