University of Hertfordshire

Marketing Intelligence and Planning

ISSNs: 0263-4503

Emerald Group Publishing Ltd.

Scopus rating (2019): CiteScore 3.5 SJR 0.616 SNIP 1.172

Journal

  1. 2015
  2. 2014
  3. The development of brand attitudes among young consumers

    Brennan, R. & Pagla, M., 26 Aug 2014, In : Marketing Intelligence and Planning. 32, 6, p. 687-705

    Research output: Contribution to journalArticle

  4. 2010
  5. Key issues in marketing education: The marketing educators' view

    Gibson-Sweet, M., Brennan, R., Foy, A., Lynch, J. & Rudolph, P., 1 Oct 2010, In : Marketing Intelligence and Planning. 28, 7, p. 931-943 13 p.

    Research output: Contribution to journalArticle

  6. Marketing simulation games: Student and lecturer perspectives

    Vos, L. & Brennan, R., 1 Oct 2010, In : Marketing Intelligence and Planning. 28, 7, p. 882-897 16 p.

    Research output: Contribution to journalArticle

  7. Complementary and alternative medicine: Shaping a marketing research agenda

    Vos, L. & Brennan, R., 1 Jan 2010, In : Marketing Intelligence and Planning. 28, 3, p. 349-364 16 p.

    Research output: Contribution to journalArticle

  8. 2009
  9. Using case studies in university-level marketing education

    Brennan, R., 12 Jun 2009, In : Marketing Intelligence and Planning. 27, 4, p. 467-473 7 p.

    Research output: Contribution to journalArticle

  10. 2008
  11. Does political marketing need the concept of customer value?

    Brennan, R. & Henneberg, S. C., 1 Jan 2008, In : Marketing Intelligence and Planning. 26, 6, p. 559-572 14 p.

    Research output: Contribution to journalArticle

  12. Marketing intelligence & planning: Past, present and future

    Thomas, M. J., Crosier, K., Brennan, R. & Harker, M., 1 Jan 2008, In : Marketing Intelligence and Planning. 26, 1, p. 7-10 4 p.

    Research output: Contribution to journalArticle

  13. 2006
  14. Mind the gap: The relevance of marketing education to marketing practice

    Stringfellow, L., Ennis, S., John, M. J. & Brennan, R., 2006, In : Marketing Intelligence and Planning. 24, 3, p. 245-256 12 p.

    Research output: Contribution to journalArticle

  15. 2004
  16. Should we worry about an "academic-practitioner divide" in marketing?

    Brennan, R., 1 Aug 2004, In : Marketing Intelligence and Planning. 22, 5, p. 492-500

    Research output: Contribution to journalArticle

  17. 2002
  18. Managerial relevance in academic research: an exploratory study

    Ankers, P. & Brennan, R., 2002, In : Marketing Intelligence and Planning. 20, 1, p. 15-21

    Research output: Contribution to journalArticle

  19. 2001
  20. Making sense of information: a new role for the marketing researcher?

    Smith, D. & Culkin, N., 2001, In : Marketing Intelligence and Planning. 19, 4, p. 263-271

    Research output: Contribution to journalArticle

  21. 1999