University of Hertfordshire

Marketing Theory

ISSNs: 1470-5931

Additional searchable ISSN (Electronic): 1741-301X

SAGE Publications Ltd

Scopus rating (2021): CiteScore 5.3 SJR 1.699 SNIP 1.6

Journal

  1. 2014
  2. Gaining access to agency and structure in industrial marketing theory: a critical pluralist approach

    Nicholson, J., Brennan, R. & Midgley, G., 1 Dec 2014, In: Marketing Theory. 14, 4, p. 395-416

    Research output: Contribution to journalArticlepeer-review

  3. 2012
  4. S-D logic research directions and opportunities: The perspective of systems, complexity and engineering.

    Ng, I., Badinelli, R., Polese, F., Di Nauta, P., Loebler, H. & Halliday, S., Jun 2012, In: Marketing Theory. 12, 2, p. 213-217 5 p.

    Research output: Contribution to journalArticlepeer-review

  5. 2010
  6. Relational, interactive service innovation: Building branding competence

    Halliday, S. V. & Trott, P., 1 Jun 2010, In: Marketing Theory. 10, 2, p. 144-160 17 p.

    Research output: Contribution to journalArticlepeer-review