University of Hertfordshire

Mrs Dawn James

Mrs Dawn James

Postal address:
University of Hertfordshire, Hatfield, Hertfordshire
United Kingdom


Dr Dawn James is a Lecturer in Enterprise in Hertfordshire Business School. Working across the Marketing and Enterprise Department on modules such as Enterprise, Intrapreneurship and Enterprise, and Marketing for the Small Enterprise. Dr James is a member of the Managing Complex Change research theme, and is currently enagaged with a research project investigating Transformational Change in Higher Education. A seminal part of the study for her PhD, 'Marketising Post-1992 Universities in the Knowledge Economy: A Value Chain Approach' included in-depth interviews with a dozen vice-chancellors and or members of the senior management teams within post-1992 HE sector. One of the specific outcomes of this work was identifying and highlighting the impact of 'institutional elites' upon change within HEI's.

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