University of Hertfordshire

• Harnessing consumer behaviour to support brand development in small firms

  Morrad, D., Brown, C. & Fraser, P., Sep 2018.

  Research output: Working paper

• Joining the dots: creating learning environments where the unmotivated don’t exist

  Morrad, D., 2018, (Unpublished).

  Research output: Contribution to conference › Paper

• No Borders, just horizons: co-creating small firm brand equity

  Morrad, D., Fraser, P. & Brown, C., 2017.

  Research output: Contribution to conference › Paper

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