As a senior lecturer and serial entrepreneur with TechVibe, IDC, ProKos and Count Social I like driving mobile while counting social and ecommerce @uniofherts.
Catulli, M., Lindley, J., Reed, N., Green, A., Kiri, S. P. & Hyseni, H., 2013, Consumer Culture Theory. Belk, R. W., Price, L. L. & Penaloza, L. (eds.). Bingley: Emerald, p. 185-208 (Research in Consumer Behaviour; vol. 15).
Research output: Chapter in Book/Report/Conference proceeding › Chapter