University of Hertfordshire

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In today’s retail spaces, interactive systems, tracking devices and responsive environments allow the customer to play an active role within the shopping experience. Built-in devices can be installed in the construction elements of a store, making the technology at once invisible and operative throughout a space: from RFID microchips (radio-frequency identification) at Burberry, to a connected-glass shopping wall at Rebecca Minkoff, to a mobile-enhanced window display for Ralph Lauren and touchscreen tables at Alexander McQueen, retail space is being
reconsidered to deeply enhance customer engagement and experience.
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