University of Hertfordshire

From the same journal

From the same journal

From the same journal

By the same authors

A New History of Temporal Typography: Towards Fluid Letterforms

Research output: Contribution to journalArticlepeer-review

Standard

A New History of Temporal Typography : Towards Fluid Letterforms. / Brownie, Barbara.

In: Journal of Design History, Vol. 27, No. 2, 05.2014, p. 167-181.

Research output: Contribution to journalArticlepeer-review

Harvard

APA

Vancouver

Author

Bibtex

@article{d4aa741ac16a4fcfb79037d54288eaab,
title = "A New History of Temporal Typography: Towards Fluid Letterforms",
abstract = "* This peer-reviewed article argues that there are precursors to kinetic typography in historical examples of static, printed typography and other graphic design practices. It connects historical to recent practices, and in so doing demonstrates that a particular form of kinetic typography, fluid typography, is not technologically determined, but rather, a logical progression from practices exhibited historically in static media, from the seventeenth to early-twentieth century. This article represents part of a larger investigation into fluid typography that is presented in the monograph, Transforming Type: New Directions in Temporal Typography (Bloomsbury, 2014).",
keywords = "branding, graphic design, typography, graphic design history, modernist typography, kinetic typography",
author = "Barbara Brownie",
year = "2014",
month = may,
doi = "10.1093/jdh/ept036",
language = "English",
volume = "27",
pages = "167--181",
journal = "Journal of Design History",
issn = "0952-4649",
publisher = "Oxford University Press",
number = "2",

}

RIS

TY - JOUR

T1 - A New History of Temporal Typography

T2 - Towards Fluid Letterforms

AU - Brownie, Barbara

PY - 2014/5

Y1 - 2014/5

N2 - * This peer-reviewed article argues that there are precursors to kinetic typography in historical examples of static, printed typography and other graphic design practices. It connects historical to recent practices, and in so doing demonstrates that a particular form of kinetic typography, fluid typography, is not technologically determined, but rather, a logical progression from practices exhibited historically in static media, from the seventeenth to early-twentieth century. This article represents part of a larger investigation into fluid typography that is presented in the monograph, Transforming Type: New Directions in Temporal Typography (Bloomsbury, 2014).

AB - * This peer-reviewed article argues that there are precursors to kinetic typography in historical examples of static, printed typography and other graphic design practices. It connects historical to recent practices, and in so doing demonstrates that a particular form of kinetic typography, fluid typography, is not technologically determined, but rather, a logical progression from practices exhibited historically in static media, from the seventeenth to early-twentieth century. This article represents part of a larger investigation into fluid typography that is presented in the monograph, Transforming Type: New Directions in Temporal Typography (Bloomsbury, 2014).

KW - branding

KW - graphic design

KW - typography

KW - graphic design history

KW - modernist typography

KW - kinetic typography

U2 - 10.1093/jdh/ept036

DO - 10.1093/jdh/ept036

M3 - Article

VL - 27

SP - 167

EP - 181

JO - Journal of Design History

JF - Journal of Design History

SN - 0952-4649

IS - 2

ER -